I know we are all struggling in one way or another to properly cope with the current crazy time our nation is going through. I just wanted to take a moment and share heart to heart some of the business related ideas I have been thinking about and trying to put into practice myself 😊
- First and foremost: Be Encouraged that this crisis will end, and business will get kickstarted again: Prepare now to be ready for it then…
- Indeed, prepare now to be stronger than ever when business comes roaring back: Use this time wisely by assessing your current marketing efforts and examining your website. How does the website need to be upgraded? How should your marketing efforts pivot during this “crisis” season, and how should they pivot again when business begins to return to normal?
- Keep working hard: I know it can be so easy to see this as a time to sort of lollygag, but don’t. As I stated previously, use this as a strategic time to get caught up with the vital projects that you have been wanting to do but haven’t had the time to do them. Well, now is the time to get them done, so your business can be stronger than ever on the other side of this 😊
- It’s okay to continue sales and marketing efforts during the time of crisis, so you are in the front of the mind of your prospects and good regular clients. A foundational goal during these times is to just make sure you stay in business. So, definitely figure out how your message can change, be more empathetic, and address the current situation. Is there any wise advice or words of encouragement or industry specific insights you can give to your client base that would help them? Is there a special you can offer that doesn’t give away the farm, but that does create an extra incentive for your customers to do business with you both now or in the future?
- Don’t be afraid to embrace the “work from home” movement, especially as a temporary measure. But also be planning how Stay at Home working can be a part of the future of your business as well. If nothing else, it can be a great way to encourage the “sick” worker to stay at home until they are better and yet remain a vital productive member of the team.
- Support local small businesses whenever and wherever you can during this time. I’ve been very encouraged to hear of several small businesses that have astutely pivoted the way they do business in ways they never would have without this crisis forcing them to think creatively. These new business methods will only make them stronger and more dynamic going forward! Also, when you do take out food at restaurants, give a nice tip… Especially when it’s not expected.
- Finally, in this time of extreme social distancing, Mark Hunter, the Sales Hunter, points out that people are craving conversation more than ever. So, pick up your phone and call some of your clients/customers who you know would benefit from a positive conversation. You could probably benefit from some nice, positive, encouraging conversations as well.
So, don’t get caught up in other people’s or the media’s panic. Just keep steadily plodding during this time. We’re all in this together, so let’s do our best to lift each other up, prepare for the future, and make this present crisis truly a “Crisis to Remember.”
If I can be of any service to you, or if you just want to pick up the phone and chat, just give me a call! 630-289-0747…